The people aspect is one of the three key pillars of the growth of a business. The other two pillars are product and process development and management. Every business should be attracting and hiring...
Category: People & Management
Why do you need to know how to write a good report? Reports track progress against objectives, outputs and activities to inform stakeholders and assess results. They give account of something that...
Why use customer personas? After going through the process of identifying and segmenting a market, picking a beachhead market, calculating that it's the right size, validating that the market will...
We will be looking at lifetime value (LTV), and cost of customer acquisition (COCA) ratio, which helps us understand the health of our organization and the time to sustainability. Find below a graph...
Cost of customer acquisition (COCA), component of unit economics, is a number that a lot of people may be more familiar with than customer lifetime value, which is a more difficult calculation. How...
How to measure customer lifetime value involves dealing with entrepreneurship financials and the unit economics of customer lifetime value, and cost of customer acquisition. The best way to...
