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Posts by Shelby Meyer

link to What makes a good entrepreneurial ecosystem? | How entrepreneurial ecosystem affects entrepreneurial activities

What makes a good entrepreneurial ecosystem? | How entrepreneurial ecosystem affects entrepreneurial activities

What makes a good entrepreneurial ecosystem? Entrepreneurship is the foundation of the ecosystem, but the ecosystem is the support around that entrepreneur to help ensure success. What is an...

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link to Why Use Customer Personas?

Why Use Customer Personas?

Why use customer personas? After going through the process of identifying and segmenting a market, picking a beachhead market, calculating that it's the right size, validating that the market will...

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link to How To Conduct Primary Market Research

How To Conduct Primary Market Research

How to conduct primary market research can be best explained by a statement made by Steve Blank, a key player in the Lean Startup movement, “There are no facts inside the building. Get the heck...

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link to How Do Funding Rounds Work?

How Do Funding Rounds Work?

It is important to know what the funding rounds are about when you're dealing with professional funding. How do funding rounds work? Pre-seed or a seed round of funding When people talk about a...

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link to What Questions Will An Investor Ask?

What Questions Will An Investor Ask?

What questions will an investor ask? What does an investor expect from you for professional funding? It is important to understand what kind of questions to expect when you're dealing with...

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link to How To Calculate LTV/CAC RATIO

How To Calculate LTV/CAC RATIO

We will be looking at lifetime value (LTV), and cost of customer acquisition (COCA) ratio, which helps us understand the health of our organization and the time to sustainability. Find below a graph...

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