We will be addressing each stage of the customer journey map when we look at marketing. This helps in on how to improve marketing funnel. 1) Aware of need & to take action The first step that...

The time spent on value creation is usually much larger than the time spent on how we capture value from the value that we create. How do we capture revenue from the value that we create? This is...

What are windows of opportunity and triggers? Windows of opportunity are times when the customer is particularly open to your offering. Some examples of windows of opportunity include; ...

We will be dealing with mapping the sales process to acquire a customer, your go to market strategy. What does a go to market strategy entail? We want to deal with inbound marketing techniques. It is...

Some people have said that if you stay far enough ahead of the competition, you never even have to think about them, or if you're so close to the customer that you always know what the customer is...

What is decision making process in business? Who are the decision making unit players at each stage in the decision making process? For example, in the very beginning, awareness of the need to take...